Privacy Policy – TekFusion

1. Introduction

TekFusion.ai Ltd (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website www.tekfusion.ai or use any of our services, including our enterprise messaging, SMS, RCS, WhatsApp automation, and AI chatbot solutions. By using our website or services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect and process the following types of personal information:
– Identity Data: Name, company name, and job title.
– Contact Data: Email address, phone number, and billing address.
– Account Data: Login credentials and account settings.
– Technical Data: IP address, browser type, device information, and cookies.
– Usage Data: Details of website visits, message traffic logs, and communication history.
– Marketing Data: Preferences in receiving marketing from us and communication preferences.

3. How We Collect Data

We collect personal data in several ways:
– When you visit our website or fill out contact forms.
– When you sign up for a demo, newsletter, or account.
– When you engage with our team via email, WhatsApp, or chatbots.
– Automatically, through cookies and analytics tools such as Google Analytics or Meta Pixel.

4. How We Use Your Information

We process your personal data for the following purposes:
– To provide, operate, and maintain our messaging and automation services.
– To manage customer relationships, billing, and support.
– To improve our website, products, and user experience.
– To send service updates, promotional offers, and event information (with your consent).
– To comply with legal and regulatory obligations. We only use your data when the law allows us to, and primarily under the following legal bases: performance of a contract, legitimate business interests, legal obligations, and consent.

5. Sharing Your Information

We may share limited personal data with:
– Service providers assisting in hosting, email delivery, or analytics.
– Telecommunication partners necessary to deliver SMS, RCS, or WhatsApp communications.
– Legal authorities, if required by law.
All third parties are required to respect the security of your data and process it lawfully.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal or reporting requirements. Once data is no longer needed, it is securely deleted or anonymized.

7. Data Security

We employ appropriate organizational and technical measures to safeguard your data, including encryption, access controls, and secure data storage. However, no online transmission or storage method is completely secure, and we cannot guarantee absolute protection.

8. International Data Transfers

Some of our partners or cloud service providers may be located outside the UK or EEA. In such cases, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are implemented to protect your information.

9. Your Data Protection Rights

Under the UK GDPR, you have the following rights:
– Right to access – Request copies of your personal data.
– Right to rectification – Request correction of inaccurate data.
– Right to erasure – Request deletion of your data.
– Right to restrict processing – Request limits on how we use your data.
– Right to data portability – Request transfer of your data.
– Right to object – Object to processing based on legitimate interests or direct marketing.
To exercise these rights, contact hello@tekfusion.ai.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience, analyze website traffic, and deliver targeted advertising. You can adjust browser settings to refuse cookies. Full details are available in our Cookie Policy at www.tekfusion.ai/cookie-policy.

11. Marketing Communications

We may send you marketing messages if you have opted in to receive them. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.

12. Children’s Privacy

Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from minors.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page with an updated ‘Last Modified’ date. Continued use of our services after changes are posted constitutes acceptance of those changes.

14. Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our data handling practices, please contact us:
TekFusion.ai Ltd
Email: hello@tekfusion.ai
Website: www.tekfusion.ai
Registered in England and Wales

Last updated: October 2025

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